What Does a Webmaster Do and How Much Is Their Salary?
What Does a Webmaster Do and How Much Is Their Salary?
What Does a Webmaster Do and How Much Is Their Salary? As websites grow and offer more information, the web content manager plays an increasingly vital role. Combines organizational and writing skills with essential technical knowledge
Web content managers ensure that the content of a website is well-structured and easy to find, and meets the needs of users that cover all necessary topics and are up-to-date and accurate. The content you will manage may include web pages, images, videos, blog posts, guest articles, reviews, and occasionally social media and marketing copy.
Sometimes you copy and edit the site yourself. But on larger sites you normally act as a coordinator, commissioner and project manager, overseeing the work of other authors and editors. You will produce content schedules and controls that authors and editors use to keep their copies up to date and create new content at appropriate times.
You will be an expert in your organization’s content management system (CMS) and will produce user guides and provide training, as well as work with CMS developers and internal IT staff, to ensure the system is configured to meet the organization’s needs.
Web content managers also organize user testing and market research projects to ensure that the website’s content is relevant to the audience.
What Are Their Responsibilities and Duties?
As a web content manager you should:
- Manage your company CMS, working with developers and editors to ensure it meets your organization’s needs
- Conducting content audits to identify gaps and redundancies in site content
- Create and implement content programs for people to create or update content
- Prepare maps and visualizations of the site to help employees understand the structure and function of the website
- Write and edit web copy
- Edit source, commission and sometimes images and videos
- Developing policies regarding web content, such as your organization’s home style
- Analyze analytics data to learn how users interact with your site
- Review users and hold focus groups to learn how they see your site
- Training staff in writing and producing content for the web
- Stay informed about the subject area of your site.
How Much Are Their Salaries? (2022 Annual Earnings) ✍
- Starting salaries for web content coordinators are around £50,000 to £54,000.
- Experienced web content coordinators, web content managers and web content managers can earn between 54,000 £ and 80,000 £.
- Senior web content managers and website administrators can earn between £75,000 and £100,000.
Salaries often depend on the size and importance of the website, as well as whether you have additional responsibilities like managing writers and editors. Istanbul salaries are generally higher.
Income, earnings and salary information are for informational purposes only. (Salaries are calculated annually)
*Salaries updated in January 2022.
You usually work from 09:00 to 17:00 on weekdays. Occasional evening and weekend work may be necessary to coordinate with major marketing campaigns, events, product launches or the development of a new website.
Part-time work and job sharing are possible for web organization managers. Because you often implement policies, content plans, and programs for your organization to follow in your absence. Companies searched for a specific project, such as migrating to a new website, to get in and create rules or look for a web content manager.
How are the Working Conditions?
- You will be in an office with regular meetings, presentations and training sessions with website participants and other stakeholders. You may have the chance to work directly with users, for example by running focus groups.
- You coordinate the work of different web participants who may have different priorities or ideas. This can be difficult but also a good opportunity to understand the needs of the entire organization.
- In smaller companies, you’ll be expected to produce most of the content yourself. This way you can expect a lot of independent, computer-based work.
What are the Requirements and Qualifications?
What Does a Webmaster Do and How Much Is Their Salary? What Does a Webmaster Do and How Much Is Their Salary? You don’t need a formal qualification to become a web content manager. But if a degree is assessed, especially through essays and presentations, the degree can provide useful experience in writing, editing, presenting and group coordination.
A degree or qualification in a subject similar to the website you manage can be advantageous as you can apply your knowledge to identify gaps and inaccuracies in content.
What Does a Webmaster Do and How Much Is Their Salary? Sometimes employers look for candidates who are qualified in information management, media management or digital communications. The Chartered Institute of Library and Information Professionals (CILIP) offers a list of accredited qualifications that include undergraduate and graduate courses, foundation courses, and short courses.
Skills and experience are essential and can be gained through education, work experience and volunteering opportunities.
What are the Required Skills?
Obligations and must-haves:
- Highly organized with the ability to work on multiple projects at the same time
- Experience with one or more CMS
- Ability to oversee strategic and major projects and coordinate the work of others
- An excellent writer and editor with good spelling and grammar and the ability to adapt to home styles
- Can search, compile and summarize information from different sources.
- Logical and analytical, capable of identifying patterns, gaps and repetitions in web content
- Communicate confidently and openly with a variety of stakeholders
- Knowledgeable about the website’s users and industry
- Willing to keep up to date with developments in your field and the digital world.
Work Experience and Internship Application
What Does a Webmaster Do and How Much Is Their Salary? If you do not have any experience in managing websites, you should use content management systems such as WordPress and Drupal to create your own site or personal blog. Focus on how to categorize your content and break it down into clear, easily navigated sections to analyze usage data, as well as gain experience with analytics tools like Google Analytics.
Volunteering and helping friends and family to build, reorganize and maintain websites can give you experience in managing a site’s content with real stakeholders and users. Conduct a content audit and prepare content programs, policies, and training manuals, as well as writing and commission copy for missing or out-of-date sections. Look for opportunities at university to manage a society’s website.
There are many transferable skills that employers look for when hiring a web content manager. Experience of managing a project, working in teams, negotiating and influencing, problem solving and analysis, user and market research, and producing clear written communication will be viewed positively by most employers. In addition to seeking internships, working part-time and volunteering, think about your degree and times in your personal life when you demonstrated these abilities.
Employers and Job Postings
Not every website requires a web content manager. Demand for such a role is usually limited to large websites or those with heavy content. Vacancies in public sector organizations and large private sector organizations are more common than SMEs and startups.
Employers and Job Postings:
- Charities, museums and heritage organizations
- educational institutions
- Large commercial organizations that need to provide a lot of information to their
- customers, such as banks
- Professional and government agencies.
If an organization doesn’t have an in-house web content manager, it can use a digital agency to hire a temporary web content manager or consultant to do a major update to their site, implement a CMS, or adjust future content plans. programs. Digital agencies can therefore be a good vacancies.
With experience, you can consider freelancing and approaching companies yourself to implement content management solutions. Freelancers have full responsibility for providing and completing their jobs, and maintaining a healthy work/life balance can be difficult.
If you are interested in working for a particular employer or in a particular industry, look for jobs in the specialist press and magazines.
What Does a Webmaster Do and How Much Is Their Salary? Agency work is likely to be much more diverse than in-house work, however, often an agency will specialize in an industry or type or organization as clients’ content needs will be similar.
Professional Development and Trainings
Initially, you will receive in-depth training in your employer’s EMS. Because this information is often difficult to transfer between companies.
Often CMS providers offer courses and assessments you can take to become a certified user and instructor. Large IMS companies may also hold annual meetings and conferences that you can attend to keep up-to-date and communicate and exchange ideas with other users.
Other training your employer can finance or provide:
- Specialized training in project management, perhaps the methods your organization uses such as Scrum and Kanban
- Writing for the web
- Web accessibility
- Negotiation, persuasion and influencing skills
- Analytics, data analysis and market research
- Information classification and management
- User experience and user interface design.
Career and Job Opportunities
If you don’t have experience, you usually start your career as a web content assistant, website writer or editor, company blog or social media account.
What Does a Webmaster Do and How Much Is Their Salary? After a few years, your next step may be intermediate, where you will take on a role as a web content coordinator. At this level, you can also manage part of the website.
You will need three or more experiences before you can manage an entire website. However, this may vary depending on the size of the site.
After earning a web content management role, you can take on more responsibilities and become a digital content manager, which often includes working on social media accounts, blogs and digital marketing campaigns. You can gain more strategic responsibility and become a website manager or head of digital in your organization, where you will be responsible for helping to steer the direction of your organization’s digital strategy.
What Does a Webmaster Do and How Much Is Their Salary? The skills you acquire as a web content manager lend themselves to a lateral career; project management, digital marketing, and digital publishing and archiving. What Does a Webmaster Do and How Much Is Their Salary?